This is a final project for the Data Processing course at NTNU's Department of Earth Sciences. It analyzes Facebook insights data from the 2021 Geoscience Expo to evaluate audience engagement and promotion effectiveness.
- Regional interest distribution across Taiwan
- Age and gender demographics of viewers
- Engagement trends over time
- Correlation between post shares and reach
- Python (
pandas,matplotlib,numpy,obspy) - GMT for map visualization
- Data from Facebook Insights (CSV)
- Strongest interest from Taipei area
- Audience mostly students
- Facebook reach declined in 2021
- Share count strongly correlated with reach (R ≈ 0.86)
Boost post sharing for better outreach in future events.