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<!DOCTYPE html>
<html lang="en">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
<title>Well Baby Baby Bitstarter</title>
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<link rel="stylesheet" href="https://d396qusza40orc.cloudfront.net/startup%2Fcode%2Fbootstrap-combined.no-icons.min.css">
<link rel="stylesheet" href="http://netdna.bootstrapcdn.com/font-awesome/3.0.2/css/font-awesome.css">
<link rel="stylesheet" href="https://d396qusza40orc.cloudfront.net/startup%2Fcode%2Fsocial-buttons.css">
<script src="https://d396qusza40orc.cloudfront.net/startup%2Fcode%2Fjquery.js"></script><style type="text/css"></style><style type="text/css"></style>
<script src="https://d396qusza40orc.cloudfront.net/startup%2Fcode%2Fbootstrap.js"></script>
<link href="http://fonts.googleapis.com/css?family=Ubuntu:300,400,500,700,300italic,400italic,500italic,700italic" rel="stylesheet" type="text/css">
<link href="http://fonts.googleapis.com/css?family=Open+Sans:300italic,400italic,600italic,700italic,300,400,600,700,800"
rel="stylesheet" type="text/css">
<style type="text/css">
/* Large Desktop */
@media (min-width: 980px) {
body {
padding-top: 60px;
}
.linediv-l {
border-right: 1px white solid;
}
.linediv-r {
border-left: 1px white solid;
}
}
/* Landscape phones and down */
@media (max-width: 480px) {
.copy {
padding: 2.5% 10%;
}
.linediv-l {
border-bottom: 1px white solid;
}
.linediv-r {
border-top: 1px white solid;
}
}
/* All form factors */
/* Main body and headings */
body {
font-family: 'Open Sans', Helvetica, Arial, sans-serif;
}
.heading, .subheading {
font-family: 'Ubuntu', Helvetica, Arial, sans-serif;
text-align: center;
}
p.lead {
padding-top: 1.5%;
font-size: 24px;
line-height: 30px;
}
p {
font-size: 18px;
line-height: 24px;
}
/* Video pitch and action */
.pitch {
padding: 2.5% 0%;
}
.order {
padding: 2% 0%;
}
.actions {
background-color: #343434;
padding: 3% 0%;
}
.video, .thermometer, .order, .social, .statistics {
text-align: center;
}
.statistics h3, .statistics p {
color: white;
}
/* Marketing Copy and footer */
.copy {
padding-top: 2.5%;
padding-bottom: 2.5%;
text-align: justify;
}
.asset {
padding: 2.5% 0%;
}
.footer {
color: #cccccc;
text-align: center;
}
.footer p {
font-size: 11px;
}
.footer a {
color: #ccccff;
}
/* http://support.addthis.com/customer/portal/questions/1136093-share-buttons-in-center-position */
div.addthis_toolbox {
width:180px;
margin: 0 auto;
}
</style>
<!-- Google Traditional Analytics -->
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-43006721-1']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>
</head>
<body style="zoom: 1;">
<!-- Mobile-friendly navbar adapted from example. -->
<!-- http://twitter.github.io/bootstrap/examples/starter-template.html -->
<div class="navbar navbar-inverse navbar-fixed-top">
<div class="navbar-inner">
<div class="container">
<button type="button" class="btn btn-navbar" data-toggle="collapse" data-target=".nav-collapse">
<span class="icon-bar"></span>
<span class="icon-bar"></span>
<span class="icon-bar"></span>
</button>
<a class="brand" href="#">Bitstarter</a>
<div class="nav-collapse collapse">
<ul class="nav">
<li class="active"><a href="#">Home</a></li>
<li><a href="#about">About</a></li>
<li><a href="#contact">Contact</a></li>
</ul>
</div><!--/.nav-collapse -->
</div>
</div>
</div>
<!-- We use row-fluid inside containers to achieve a resizable layout. -->
<!-- blogs.endjin.com/2013/04/tips-for-implementing-responsive-designs-using-bootstrap/ -->
<!-- http://stackoverflow.com/a/12270322 -->
<div class ="container">
<!-- Font and paired font of .heading/.subheading and body from Google Fonts -->
<!-- www.google.com/fonts/specimen/Ubuntu -->
<!-- www.google.com/fonts/specimen/Ubuntu#pairings -->
<div class="row-fluid heading">
<div class="span12">
<h1>Well Baby Baby</h1>
</div>
</div>
<div class="row-fluid subheading">
<div class="span12">
<!-- Special typography from Bootstrap for lead paragraph. -->
<!-- http://twitter.github.io/bootstrap/base-css.html#typography -->
<p class="lead">Keep abreast of discoveries in your genes. Have a healthier baby. Share your genome.</p>
</div>
</div>
<!-- Video -->
<div class="row-fluid pitch">
<div class="span5 offset1 video">
<!-- TODO: Replace with my own video -->
<!-- Placeholder still -->
<a href="https://www.justinmind.com/usernote/tests/11055229/11060207/11060209/index.html#/screens/d12245cc-1680-458d-89dd-4f0d7fb22724"><img class="img-polaroid" src="http://i.imgur.com/VW7ALbB.png"></a>
<!-- -->
<!--
<iframe width="100%" height="300" alt="Pitch video" src="http://www.youtube.com/embed/_I7k2T8mi5o" frameborder="0" allowfullscreen></iframe>
-->
</div>
<!-- We define a new 'actions' div to contain statistics, order, and share buttons. -->
<div class="span5 actions">
<div class="row-fluid">
<div class="span8 offset2">
<div class="row-fluid statistics">
<div class="span4">
<!-- linediv-l and linediv-r give dividing lines that look
different in horizontal and vertical layouts, illustrating
media queries. -->
<div class="linediv-l">
<h3>1000</h3> <p>backers</p>
</div>
</div>
<div class="span4">
<div class="linediv-c">
<h3>$6000</h3> <p>of $10,000</p>
</div>
</div>
<div class="span4">
<div class="linediv-r">
<h3>10</h3> <p>days left</p>
</div>
</div>
</div>
</div>
</div>
<div class="row-fluid">
<div class="span10 offset1">
<!-- Bootstrap progress bar -->
<!-- http://twitter.github.io/bootstrap/components.html#progress -->
<div class="thermometer progress active">
<div class="bar bar-success" style="width: 60%;"></div>
<div class="bar bar-warning" style="width: 40%;"></div>
</div>
</div>
</div>
<div class="row-fluid">
<div class="span6 offset3 order">
<!-- Coinbase bitcoin button -->
<a class="coinbase-button"
data-code="16e73025243c43f0a315991b3e70a753"
data-button-style="custom_large"
data-button-text="Preorder With Bitcoin"
href="https://coinbase.com/checkouts/16e73025243c43f0a315991b3e70a753">Preorder With Bitcoin</a>
<script src="https://coinbase.com/assets/button.js" type="text/javascript"></script>
</div>
</div>
<div class="row-fluid">
<div class="span8 offset2 social">
<!-- AddThis Button BEGIN -->
<div class="addthis_toolbox addthis_default_style addthis_32x32_style">
<a class="addthis_button_preferred_1"></a>
<a class="addthis_button_preferred_2"></a>
<a class="addthis_button_compact"></a>
<a class="addthis_counter addthis_bubble_style"></a>
</div>
<script type="text/javascript">var addthis_config = {"data_track_addressbar":true};</script>
<script type="text/javascript" src="//s7.addthis.com/js/300/addthis_widget.js#pubid=ra-520195ba60465ff4"></script>
<!-- AddThis Button END -->`
</div>
</div>
</div>
</div>
<!-- Beyond this part the marketing copy begins. -->
<!-- https://developer.mozilla.org/en-US/docs/Web/CSS/text-align -->
<!-- http://twitter.github.io/bootstrap/base-css.html#images -->
<!-- http://placehold.it -->
<div class="row-fluid section1">
<div class="span5 offset1 asset">
<img class="img-polaroid" alt="Grandfather and grandchild photo " src="http://www.publicdomainpictures.net/pictures/40000/nahled/grandfather-and-grandchild.jpg">
</div>
<div class="span5 copy">
<p>
Get mobile insight into your personal genetics. Well Baby Baby is a beautiful, simple to use mobile application that allows you to understand and explore your personal genetics. With your DNA sequence and Well Baby Baby running on your Android or iOS mobile device, you'll get up-to-the-minute information about scientific discoveries that apply to <i>your</i> genes. You'll also learn about any hidden genetics that may affect your health. You can share your genetics with friends and family, and find out about any genetic risks you might pass on to a child with your partner. You'll also learn about how your body will respond to certain drugs. You can even make healthy choices to help you live longer and be healthier.
</p>
</div>
</div>
<div class="row-fluid section2">
<div class="span5 offset1 copy copy-right">
<p>
Well Baby Baby is designed for:
<ul>
<li>Couples who want to maximize their chance of having a healthy baby</li>
<li>Couples with family history of genetic conditions</li>
<li>Sperm and egg banks, fertility clinics, reproductive endocrinologists and midwives</li>
<li>People desiring to conceive with donor eggs or donor sperm</li>
<li>Parents arranging marriages</li>
<li>People who are interested in the genetic health of their exisiting children</li>
<li>Parents with a child who has unexplained health issues, or who have such issues themselves</li>
<li>Those who are curious about their genes and how they will impact their health and their future</li>
<li>Adult children making medical choices for aged parents</li>
<li>People who wish to extend their lifespans by making informed choices based on their genetics</li>
</ul>
</p>
</div>
<div class="span5 asset">
<!-- Public domain image sourced from -->
<!-- http://www.publicdomainpictures.net/view-image.php?image=41414&picture=mother-kiss -->
<!-- TODO: Move this to imugr or serve locally -->
<img class="img-polaroid" src="http://www.publicdomainpictures.net/pictures/50000/nahled/mother-kiss.jpg">
</div>
</div>
<!-- Why doesn't this show up when uncommented?
<div class="row-fluid footer">
<div class="span12">
<p Download Well Baby Baby and discover what you're made of.</p>
</div>
</div>
-->
<!-- For the FAQ, we introduce a little bit of JS, using the accordion. -->
<!-- This brings in jquery.js and bootstrap.js as dependencies. -->
<!-- http://twitter.github.io/bootstrap/javascript.html#collapse -->
<div class="row-fluid faq">
<div class="span10 offset1">
<h3>FAQ</h3>
<div class="accordion" id="accordion2">
<div class="accordion-group">
<div class="accordion-heading">
<a class="accordion-toggle" data-toggle="collapse"
data-parent="#accordion2" href="#collapseOne">
How is my data shared?
</a>
</div>
<div id="collapseOne" class="accordion-body collapse">
<div class="accordion-inner">
Your shared genetic data is stored securely on our servers. You can share it
with whomever you wish using our website, or by tapping your mobile device
with that of another user if both of you have NFC-capable devices.
You can keep your genetic data private, share it publically or
share it only with those whom you choose for a specified time. If you
choose to share your data for a limited time, when the time is up the
user you shared it with temporarily can no longer see your data. They
cannot download it at any time or reshare it without your permission.
</div>
</div>
</div>
<div class="accordion-group">
<div class="accordion-heading">
<a class="accordion-toggle" data-toggle="collapse"
data-parent="#accordion2" href="#collapseTwoB">
Can I easily share my data with my doctor?
</a>
</div>
<div id="collapseTwoB" class="accordion-body collapse">
<div class="accordion-inner">
We have plans to allow you to share the genetic results such as
your health risks and prescription drug sensitivity with your doctor
and other medical providers by simply entering their email address or
touching phones.
</div>
</div>
</div>
<div class="accordion-group">
<div class="accordion-heading">
<a class="accordion-toggle" data-toggle="collapse"
data-parent="#accordion2" href="#collapseTwo">
What's the difference between genotype, exome and genome?
</a>
</div>
<div id="collapseTwo" class="accordion-body collapse">
<div class="accordion-inner">
Genotyping covers a small percentage of select spots in your
genes that are known or suspected to cause disease or have other
effects. Your exome is a much larger sample of your DNA, almost
the whole portion that codes for proteins, and your genome is the
whole thing. The more you sequence, the more it costs. However,
costs are falling extremely rapidly and full genome sequencing
will be a standard part of care in the reasonably near future.
</div>
</div>
</div>
<div class="accordion-group">
<div class="accordion-heading">
<a class="accordion-toggle" data-toggle="collapse"
data-parent="#accordion2" href="#collapse03">
How does my DNA get sequenced?
</a>
</div>
<div id="collapse03" class="accordion-body collapse">
<div class="accordion-inner">
Your DNA is sequenced by a third party lab, such as,
<a href="http://www.23andme.com">23AndMe</a>,
<a href="http://www.ambrygen.com">Ambrygen</a>,
<a href="https://www.counsyl.com/">Counsyl</a> or
<a href="http://www.illumina.com">Illumina</a>.
<!-- TODO: use JS to make product name easily changed -->
<!-- throughout document until final selection -->
Well Baby Baby uses this data to give you useful information
f such as your predisposition to a certain disease or whether
you are a carrier for a genetic disease you could pass on to
your child, and allows you to share it if you wish, for instance
with a family member or someone with with whom you are
considering having a baby.
</div>
</div>
</div>
<div class="accordion-group">
<div class="accordion-heading">
<a class="accordion-toggle" data-toggle="collapse"
data-parent="#accordion2" href="#collapse04">
How much does it cost?
</a>
</div>
<div id="collapse04" class="accordion-body collapse">
<div class="accordion-inner">
Genotyping from 23AndMe is $99. Exome and full genome
sequencing cost more, currently hundreds and thousands
of dollars respectively, but costs are
<a href="http://www.genome.gov/images/content/cost_per_genome.jpg">
falling extremely rapidly.</a>
For the next year or two most customers are expected to
use 23AndMe-style genotyping unless there is a family history
of rare disease or you are extremely curious!
There is currently no charge for the Well Baby Baby app.
</div>
</div>
</div>
<div class="accordion-group">
<div class="accordion-heading">
<a class="accordion-toggle" data-toggle="collapse"
data-parent="#accordion2" href="#collapse04a">
How is this different from being sequenced by an individual lab? Don't they all
offer their own interpretation of my test results?
</a>
</div>
<div id="collapse04a" class="accordion-body collapse">
<div class="accordion-inner">
Well Baby Baby differs from other services in three ways:
<ol>
<li>It uses the more comprehensive genomic database from SNPedia when possible</li>
<li>It has a mobile app with a beautiful UI that is optimized for comparing and sharing</li>
<li>It allows you to compare genetic information from different services. For instance, if
you have carrier testing from Counsyl and you are interested in having a baby with someone
who has been genotyped by 23andMe, Well Baby Baby will find the places where the tests
overlap and give you carrier information in those instances. This can save you hundreds
of dollars.</li>
</ol>
</div>
</div>
</div>
<div class="accordion-group">
<div class="accordion-heading">
<a class="accordion-toggle" data-toggle="collapse"
data-parent="#accordion2" href="#collapse06">
Are there recurring costs or just a one time fee?
</a>
</div>
<div id="collapse06" class="accordion-body collapse">
<div class="accordion-inner">
Your genome doesn't change, so if you have the whole thing
sequenced, you don't need to do it again. If you have only
part of your genome sequenced (genotyping or an exome scan) you
may want to have a more complete scan done in the future.
Given rapidly dropping sequencing prices you can expect to
pay the same amount for the next level up that you paid the
first time around.
</div>
</div>
</div>
<div class="accordion-group">
<div class="accordion-heading">
<a class="accordion-toggle" data-toggle="collapse"
data-parent="#accordion2" href="#collapse06b">
Is there any special support for cancer or organ transplant patients?
</a>
</div>
<div id="collapse06b" class="accordion-body collapse">
<div class="accordion-inner">
There are two notable cases where you may want a
another genome scan done: in the case of an organ transplant, and
in the case you develop cancer.
Cancer tumors have a slightly different genome than the person
who has them, and sequencing the tumor genome will reveal what
gene(s) are different and can suggest which sorts of therapies
will be effective in treating the tumor. Similarly, a donated
organ such as a kidney or liver will have a different genome
and will have its own drug response and so on. It is possible
to need three scans if you have one done for yourself, develop a
tumor that needs to be sequenced then receive a donated organ
to replace the cancerous one. We hope none of our users have
this befall them, but if it does, Well Baby Baby will support
multiple genetic profiles for you seamlessly.
</div>
</div>
</div>
<div class="accordion-group">
<div class="accordion-heading">
<a class="accordion-toggle" data-toggle="collapse"
data-parent="#accordion2" href="#collapse07">
What kind of health information can I get from my genes?
</a>
</div>
<div id="collapse07" class="accordion-body collapse">
<div class="accordion-inner">
While your genome stays the same,
science is making new discoveries about our genes weekly
(sometimes daily) so with your genotype in hand Well Baby Baby
will keep you informed of the discoveries that apply to
your genes as they are made. Currently over 200 diagnostic
genetic tests are available covering risks for Alzheimer's
and Parkinson's disease, Diabetes, Breast cancer,
Tay-Sachs Disease, Crohn's Disease, Phenylketoneuria, Bipolar
Disorder and hundreds more.
</div>
</div>
</div>
<div class="accordion-group">
<div class="accordion-heading">
<a class="accordion-toggle" data-toggle="collapse"
data-parent="#accordion2" href="#collapse08">
What sources will be used to find insight about my genetics?
</a>
</div>
<div id="collapse08" class="accordion-body collapse">
<div class="accordion-inner">
Genetic analysis will be performed based on information found in
<a href="http://www.snpedia.com/index.php/SNPedia">SNPedia</a>,
plus peer reviewed journals such as Nature, Science, PNAS,
etc. If you use 23AndMe as your genotyping lab, their reports will
be available to you in Well Baby Baby as well.
</div>
</div>
</div>
</div>
</div>
</div>
<!-- Not cruicial, but we put this under a CC By-SA 3.0 license. -->
<!-- http://creativecommons.org/licenses/ -->
<div class="row-fluid footer">
<div class="span12">
<p>This work is licensed under
the <a href="http://creativecommons.org/licenses/by-sa/3.0/">CC
By-SA 3.0
</a>, without all the cruft that would otherwise be
put at the bottom of the page.
</div>
</div>
</div>
<!-- Google Universal Analytics -->
<script>
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