Link past-event/episode entries to the podcast page instead of YouTube (internal linking + crawlability)

[alexeygrigorev]

Summary

The past-events list → individual event currently links straight to YouTube, instead of to the podcast episode page (/podcast/x.html) with the transcript, recording, guest/author info, and related content.

Why it matters

1. Traffic — routes visitors from the high-traffic past-events surface into podcast pages instead of leaking them to YouTube. A content audit (last ~3 months) found individual podcast episode pages get very little traffic while the landing page and course/survey articles get much more.
2. Crawlability / SEO — podcast pages currently have few/no inbound internal links ("floating in the air"), so crawlers barely discover them. Inbound internal links are what get pages indexed and ranked.
3. User comprehension — makes the event↔episode relationship explicit.

Notes

• The link target is almost certainly generated from the RSS/automation config for events — that's the likely place to change.
• Target page: the main-site /podcast/x.html episode page (per the podwiki SEO plan, the podwiki episode pages are output: false and canonical to this main-site URL — so link here, not to a podwiki URL).
• Open product question: whether/how the podwiki explore/graph + similar-podcasts experience should be surfaced from the episode page.

Cross-repo

Mirror of DataTalksClub/podwiki#11 — discussion and the podwiki-side context live there.

---

Source: content-audit feedback (translated from Russian voice note).